SEO is a two edged sword; it can work magic for a website if used in compliance with the rules laid down by webmasters of search engines in the same way it could damage every shred of reputation of a website if used unfairly. Hence, if you are a businessman or investor thinking of hiring a SEO firm, you must be cautious and watch out for bad SEO. Pay heed to the following points and there is little chance you would go wrong.
Shadow Domains
This is one of the most common tricks employed by shoddy professionals to bring traffic to a website. In shadow domains, misleading redirects are used to bring traffic to a website. Though this might bring the traffic, conversion is very rare as the visitor is looking for something else. Mostly these techniques are used without making the client knowledge. Bad results however are visible very soon to notice.
Doorway Pages
In this deceiving practice aimed to fool the search engines, pages with pages with umpteen keywords are placed somewhere in the website. Doorway pages only liquidate the link popularity of a site and are not certainly the right tool to employ in SEO. Advancements in the SEO techniques and technology have made search engines smarter and they could easily tell such techniques apart. Always put your trust on best SEO experts willing to employ white hat techniques to popularize your website.
Confirm the Authenticity
It is always better to know what your SEO service provider is going to do after you allow access to your website. The best way to know is to ask questions or get assistance from someone who knows a thing or two about SEO. Apart from the above discussed points, be wary if a firm regards actual search results and ads that appear on the top pages one and the same thing, works under no clear identification, routes traffic through fake search engines or isn't listed in Google itself.
There are a number of points that can be paid heed to while looking for SEO packages. The first thing that needs to be understood is that SEO is not a one time job that would be over within a span of months. Whatever your chosen firm will do is going to remain with you for a long period of time.
So, it is better to be safe than sorry.
Doing a little background check always helps. To do the same, get in touch with the other clients of the company you are considering to hire. If they give a positive word about the service, go ahead with the research. Look for testimonials and confirm their originality. Testimonials give an idea about the service the company has been rendering. If you could get in touch personally, ask whether the SEO work has improved their rankings or brought traffic with conversion.
Hence, these little things along with the bigger ones elaborately discussed above can help you in getting the best SEO deal on offer. And while on the lookout, do consider SEO plans India as they are quite wallet friendly.
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